The Secret of Selling the Negro
“Why Let a Lot of Old -Fashioned Ideas Hurt Profits!”
1954•21m•6.0•Released
Documentary
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Director
Wayne A Langston
Writer
Helen A. Krupka
Languages
English
Studio
Johnson Publishing
Cast
Robert Trout
Self - Host
Production
Company
Johnson Publishing
Company
Sarra
Producer
Joseph G. Betzer
Producer
Harry W. Lange
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